Steve Wardle

An Ad is Unlikely to Sell an Expensive Item

An Ad is Unlikely to Sell an Expensive Item When you think about it it becomes clear really. How would you induce someone to part with a large chuink of money from just an advertisement? This is just what many marketers try to do and wonder why it f... Read >

If you want to increase your sales you have to stop selling

If you want to increase your sales you have to stop selling If you've read our article on cold calling you'll know where we're going with this. I am constantly amazed at the clumbsy sales calls I get on a regular basis. Sales people not even checking i... Read >

Stop Cold Calling Its a Waste of Resources

Stop Cold Calling It's a Waste of Resources Think about how you feel when you get a cold sales call. Annoyed at the interruption, belittled by the implication you couldn't go and find the product or service if you wanted it, or just angry that you've j... Read >

A Better Approach to Selling and more Profitable

A better approach to selling and more Profitable Is a lead is a name from a list? No, absolutely not. A name from a list is, at best, a 'suspect', it is effectively a total stranger that may or may not meet some criteria (e.g. age, occupation, sex etc... Read >

It's not IF it will succeed but How it will succeed

Don't think about if it will succeed but how to make it succeed. When embarking on something new such as starting a new business or changing careers most people naturally harbour doubts and questions about the chances of success. What if this, What if ... Read >

Why are there so many unsuccessful people

Why are there so many unsuccessful people A quick look around the internet with google or a browse through Amazons book store will yield literally hundres of thousands of opportunities to learn how to be successful. Guaranteed, Amazing, spectacular, ea... Read >

Pain or Pleasure What works best in Marketing?

Pain or Pleasure. What works best in Marketing? It is becoming a well known and accepted fact that people buy based on their emotional response to something and then look for logic to justify their choices. This much we can be sure of even if we oursel... Read >

Marketing and Innovation The key to all Businesses

Marketing and Innovation - The key to all businesses Whatever it is you think you do in your business, you're probably looking at it the wrong way and it's holding you back!. Service businesses can teach us a great deal about this area of thinking beca... Read >

Is Your Business Reaching its Potential

How many of the 70+ lead generation methods do you use in your Business? Effective lead generation is the secret to getting more sales. Find out who your target customers are, offer them some value and watch as your leads pile up ready to be converte... Read >

Is Your Business Reaching its Potential

Is Your Business Reaching its Potential When most businesses start out on day 1 the owners are frequently looking for one thing. To replace their previous income from their employment. Sometimes this becomes almost a stated goal and while I'm not sugge... Read >

If your marketing isn't working - STOP IT now!

If your marketing isn't working - STOP IT now! I wish I'd had a pound for everytime I've heard the phrase " Marketing doesn't work " . The only time marketing doesn't work is when it is not done correctly. Lets look at the process and examine what e... Read >

The Importance of Decision Making in Business

The Importance of Decision Making Running your own business can seem a lonely place at times. Most days we need to make decisions about something or other and we are occassionaly paralysed by the fear of making the wrong one. But this doesn't have to b... Read >

Your Vision Statement and how vital it is

If your Business works to a marketing budget you’re doing it wrong!! Sounds strange doesn’t it. Well it does if you take the traditional view. A view that has been perpetuated by people who developed their business skills under this condition. That... Read >

Your Vision Statement and how vital it is

Vision Statement: Most businesses don't have a fully documented vision statement Most businesses are finding the going difficult. Are these two statements linked in any way? Yes they are. You see it is vital that business owners and manager... Read >

Your Mission Statement and how vital it is to your success

Your Mission Statement and how vital it is to your success As we've spoken about in other articles, the MISSION statement is your operational plan of how to run your business in order to reach your VISION as laid out in your vision statement. It con... Read >